The 5 Ways To Learn Digital Marketing As A Complete Beginner - Techk
Category: DIGITAL MARKETING | 14th September 2023, Thursday
In Today's Digital Age, The Field Of Marketing Has Evolved Significantly, With A Strong Emphasis On Digital Channels And Strategies. Whether You're Looking To Kickstart A New Career Or Boost Your Business's Online Presence, Learning Digital Marketing Is A Valuable Skill.
As A Complete Beginner, The World Of Digital Marketing May Seem Overwhelming, But With The Right Approach, You Can Build A Solid Foundation. In This Article, We'll Explore Five Effective Ways For Beginners To Learn Digital Marketing.
Online Courses And Tutorials
Online Courses And Tutorials Are An Excellent Starting Point For Beginners. There Are Numerous Platforms That Offer Comprehensive Digital Marketing Courses, Many Of Which Are Designed For Beginners.
Some Popular Platforms Include:
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Coursera: Offers Courses From Top Universities And Institutions, Covering Various Aspects Of Digital Marketing, From SEO To Social Media Marketing.
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Udemy: Provides A Wide Range Of Affordable Courses On Digital Marketing Topics, Often Taught By Industry Professionals.
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Google Digital Garage: Offers Free Courses That Cover The Basics Of Digital Marketing And Provide Certification Upon Completion.
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HubSpot Academy: Provides Free Courses On Inbound Marketing, Content Marketing, And Other Related Topics.
Online Courses Allow You To Learn At Your Own Pace And Provide Valuable Resources, Including Video Lectures, Quizzes, And Assignments. Consider Starting With A Fundamental Course To Get A Grasp Of The Basics Before Delving Into More Advanced Topics.
Blogs And Websites
Digital Marketing Is A Rapidly Changing Field, And Staying Up-to-date With The Latest Trends And Strategies Is Crucial. Reading Blogs And Websites Dedicated To Digital Marketing Can Help You Gain Valuable Insights And Knowledge.
Some Reputable Sources To Follow Include:
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Moz: A Leading Authority On SEO And Online Marketing, Moz's Blog Offers In-depth Articles And Guides.
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Neil Patel: Neil Patel's Blog Covers A Wide Range Of Digital Marketing Topics, And His Content Is Beginner-friendly.
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Search Engine Journal: Provides Updates And Insights On Search Engine Optimization, Paid Advertising, And Content Marketing.
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Marketing Land: Offers News, Advice, And Analysis On Digital Marketing Trends And Strategies.
Make It A Habit To Regularly Read Articles, Watch Webinars, And Engage With The Online Marketing Community To Keep Your Skills And Knowledge Sharp.
Practice And Hands-On Experience
Theory Is Essential, But Practical Experience Is Where You Truly Learn Digital Marketing. Consider Starting Your Blog, Website, Or Social Media Accounts To Apply What You've Learned. Experiment With Different Strategies And Tactics, Such As Creating And Optimizing Content, Running Social Media Campaigns, And Managing Google Ads Campaigns.
Additionally, Consider Offering Your Digital Marketing Services For Free Or At A Reduced Rate To Local Businesses Or Nonprofits. This Hands-on Experience Will Not Only Build Your Portfolio But Also Provide Real-world Insights Into The Challenges And Opportunities Of Digital Marketing.
Online Communities And Forums
Joining Digital Marketing Communities And Forums Can Be A Valuable Way To Connect With Like-minded Individuals, Seek Advice, And Learn From Experienced Professionals. Platforms Like Reddit (r/DigitalMarketing), LinkedIn Groups, And Marketing-specific Forums Can Be Excellent Resources.
Engage In Discussions, Ask Questions, And Share Your Experiences. These Communities Can Provide Valuable Insights, Answer Your Queries, And Help You Stay Updated On Industry Trends.
Certifications And Specializations
Digital Marketing Certifications Can Validate Your Knowledge And Skills, Making You More Attractive To Potential Employers Or Clients.
Some Well-recognized Certifications And Specializations Include:
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Google Ads Certification: Demonstrates Expertise In Google Ads And Related Advertising Platforms.
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Facebook Blueprint Certification: Focuses On Facebook And Instagram Advertising.
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HubSpot Inbound Marketing Certification: Covers Inbound Marketing Strategies And Techniques.
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Hootsuite Social Marketing Certification: Focuses On Social Media Marketing And Management.
Completing Certifications Not Only Enhances Your Knowledge But Also Provides You With A Credential To Showcase On Your Resume Or Portfolio.
Conclusion
Learning Digital Marketing As A Complete Beginner Is An Achievable Goal With Dedication And The Right Resources. Start With Online Courses, Read Industry Blogs, Gain Practical Experience, Participate In Online Communities, And Consider Earning Certifications.
With Continuous Learning And Hands-on Practice, You Can Develop The Skills And Expertise Needed To Excel In The Dynamic World Of Digital Marketing. Remember That Digital Marketing Is An Ever-evolving Field, So Staying Curious And Adaptable Is Key To Your Success.
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